Starting Business Day Spa - Your Money Machine
This is a lifestyle business just waiting to create cash…….lots of cash. The attitude of “BIG BUCKS” on luxury purchases is what the masses are spending. That also equates into “FAT PROFITS” for you the spa owner. The stats show the spa industry has been steadily growing - in the billions of dollars- each year. Spa vacation packages are the norm these days. Starting business day spa plans in motion now will reward those entrepreneurs handsomely.
Here are some good reasons to get into the industry….. Checkout these stats, according to ISPA’s Spa industry study;
- By 2010 global skin care is predicted to be valued at $44.8 Billion.
- 80% of the spa industry are Day Spas.
- The baby boom generation is a major driving force for the industry.
- There has been a 48% increase since 2003 to 2007 of spa locations through out the U.S.
- Promoting your own mineral cosmetics can generate a 200% Profit margin annually.
- Promoting your own mineral cosmetics can generate a conservative 6 to 7 figure annual income.
- It is predicted that personal care products will generate $6.6 Billion by 2010
- Approximately 75% of the 1.7 million spa visits annually are to the Day Spa.
The spa industry has a new client to pamper with facials, massages, etc….. the “Millenials”. Time Magazine outlines in its spring issue of how this new luxury generation are expecting only the best. “Millennials”…….those born between the years of 1980 to 2000 …are using old money….moms money. According to “Time” this generation is very close to their mothers….sharing ideas, cloths, shopping trips. That equates to “LARGE CASH” for you the luxury spa owner. Spa gift certificates, a Spa vacation, Massage therapy, Spa chemicals, etc. Starting business day spa strategies in motion now for catering to these affluent purchasers needs is a savvy business decision.
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Starting Business Day Spa - Psychology into Profits
Pampering ….. to the way one feels is big…big…business. If you can get this part down to a science, the world is your oyster the pearl is your client ….all the way to the bank. It has always been known people’s moods dictate their buying habits. Marketing firms have been capitalizing on it for ever. The spa business provides you a platform to do the same.
Color: The psychology of color has been known to affect people’s moods. Some colors soothe the inner being while others are known to be obnoxious or too bold. The study of “Feng Shui” for example arranges the balance of the “Yin and Yang” energies. Yin….the passive energy is associated with colors such as blue, black, purple, white, etc. “Yang”….the motivating energy….is associated with colors such as yellow, orange, tan/beige, brown, mauve, etc. When it comes to color also include sheets, smocks, towels etc ….all these details are important. The spa industry is the perfect vehicle for pampering the five senses of the human psyche……Sight….Sound…..Smell….Taste…..Touch.
Sounds: A water fountain or the sound of a brook goes along way to relaxation. Providing the sounds of the ocean, pouring rain, or summer nights will also accomplish the same task. Although a disc will do the job the real thing is always better. It is very soothing.
Music: Same holds true for music. Music decreases anxiety, amplifies mood, promotes physical healing. The next time you’re in a doctor’s waiting room listen to the calming music. It’s playing for a reason. Perhaps take a survey in order to put together a collection.
Birds: Yes birds too…..song birds of course. It’s that acquaintance with nature that can have a narcotic affect on people. It’s just down right relaxing. Starting business day spa will involve a smart list of approaches for calming your clients.
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Starting Business Day Spa - More Profits
Yes we are dealing with the five senses here….Sight…Sound….Smell…Taste…Touch. It has been recorded that the five senses play a very large part in controlling peoples moods or habits……ever been to Las Vegas? Starting Business Day Spa strategies in motion on this area should not be overlooked.
SMELLS: You should be pulling out all the stops on this one. Fragrance mixed with color provides a strong combination for creating a calming atmosphere. There is technology out there creating any fragrance your mind can conceive…… the smell of a carnation for example. Mix this fragrant flower with the colors Pink, Pastel Yellow, Pastel Green, Pastel Purple etc. What about “Ocean”….just inhale that scent of fresh rainfall on the beach. Colors that work here are Blue in a pastel, Bright Blue etc. Blue incidentally is a very calming color, a perfect choice for a day spa.
Plants: Real plants as part of your spas interior is got to be one of the most primary decisions you will make. Real preferred although silks will work. Spas are always compared with nature. Nature includes plants of course….lots and lots of plants.
Fish: Ever watch people watching fish. It is such a relaxing experience it’s almost mesmerizing. Studies on watching fish have been credited to lowered blood pressure, increased mental and physical health. They are a source of healing what ales you - as well as a conversation piece. They induce a feeling of calm….all strangely mesmerizing.
Taste: Why not complete your client’s day spa experience with a tray of treats….chocolates, pastries, fruits, etc.
Touch: It involves the tactile touch of wall finishes or materials used. The sofas or chairs your client sit in to the towels, sheets even your client’s smocks. It’s always the little things that count known as details. Starting Business Day Spa list of details that will pamper the client is a must do.
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Starting Business Day Spa - Impress Those Dollars
You only have one shot to impress people. It you think you have another chance ……think again. Today people subtly express how they view your business with or without their wallets. They may pay the first time but will they come back? Make sure they remember a good experience at your spa. Impress them with quiet voices, soothing music, scent of natural oils of lavender, lemon verbena or sage. Starting business day spa is being so nice to people that they just can’t stand it. They just have to tell someone about their wonderful experience.
Interior Design: A good interior design starts this process in the correct direction. Provide the client’s eyes with pleasing visual treats of interest upon entering your spa. Consider all the details such as traffic flow, reception area, etc. Supply a good balance of color with a pleasing setting of uncluttered furnishings. This of course is a subtle sales tool to keep them coming back for more and more. A relaxing interior design to promote a relaxing day at the spa ……makes sense don’t you think.
Lighting Design: Lighting as with color also affects ones mood. It would go a long way to install such lighting that makes your clients look great. Install vanity mirrors in the restrooms along with some recessed rope lighting in other areas. Avoid spot lights shining down on reclining chairs where your client sits. Design books are loaded with this stuff.
Atmosphere: This includes all the interior design, lighting, colors, plants, floor covering etc. When your client walks in, Atmosphere…. acts as one. It only takes a matter of seconds for the customer to… Feel…what you have created. Is this the experience of a lifetime for your client? Will they tell their friends? Will they come back? …..
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Starting Business Day Spa - People Personality
Leadership: Believe it or not there are people out there who choose to be followers. These folks are usually excellent at what they do as supporters. You lead by example….. these people will follow you to the ends of the earth….really.
Personality: There are those people who are known as care givers. If you are one of those personalities then the success ratio is in your favor. You know instinctively how to care for people. The spa business is about just that ….caring for people. If your personality leans another way….just hire someone who is of a care giving nature. This actually may be a better scenario for success. You can concentrate on the business at hand while they concentrate on pampering the client.
Extravert/Introvert: You may not think this is important…..think again. Most extraverts if not all of them are good at sales or promotions. Introverts, on the other hand are usually the quiet ones who pick up on those important points the extraverts miss. A good business team don’t you think.
People Placement: It’s a fact certain personalities are a good fit for certain positions at work. For example an introvert doesn’t do your business any justice as a receptionist…..an extrovert would be better suited for this position. They like to talk…they are people, people. There are supporters, there are controllers, there are passives etc. Supporters don’t do well within a leadership roll…. because they excel at supporting not leading. Recognize the efficiency of your staff. If it takes 2 to 3 people to accomplish the task that one person can accomplish …then you have to make some adjustments. Sales people typically are not dependable with paper work…..seek out the people on your staff that are excellent paper pushers. Ensure the employees that are working directly with your clients are of a care giving nature. Fit the person to the right task or job to be done. Remember personality is more important than skills. You can always teach skills to the correct personality. Starting business day spa goals should consider the persons background as well as their personality fit.
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Starting Business Day Spa - Roads to Riches
There have been volumes on volumes of books about the subject or science of goals. There is one universal truth about goals. There is no format in the world that will accomplish your goals if you don’t do them. Write them out……. Look at them every day. Rewrite them, rewrite them again. Impress your goals in your brain so it becomes habitual.
Goals: Without goals you virtually don’t know where you are going. There is no such thing as having it in your head. Why? There are just too many outside distractions. When in writing it’s absolutely clear where you are going….. what you have to do. That’s why it’s called your roadmap to success or road to riches. Starting business day spa involves action.
Start your goals this way…..
- Vision……………………………What is it you desire / What excites you?
Write down what you see in your minds eye for your company?
See it in your own mind first then put it in writing.
Take the first concrete step to making your dream a reality.
How you will get there, is related in knowing where you are going.
- Mission………………………….What problems will you solve / what is your niche?
How will you achieve your dream?
This should define the very foundation of the business your in.
Write it out in a detailed sentence or two.
Your mission is the basis for creating your entire selling plan.
- Goal Setting……………………Stepping Stones.
Use your vision with your mission for a rock solid foundation.
What are you realistically forecasting to achieve during this time period?
Do your annual goals first, followed by quarterly, then monthly goals.
Play the sequence of events in your mind that will lead you toward your annual goals.
Starting business day spa listing all your goals will involve lots of creativity on your part.
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Starting Business Day Spa - More Road to Riches
- Strategy………………………….How will you get there / List the major steps.
Identify the results you want over a selected period.
In order to produce these results, list the events in order of importance.
What else do you require in order to shorten the time?
- Tactics…………………………….What else do I need to Know
Do you have enough information to make well informed decisions?
If more information is needed, what else do you need to do?
Seminars / Workshops / Product Training / People Skills
Monthly Habits / Daily Practices
- Plan………………………………..Sequence of Events / Action Plan
The more detail your plan has the better off you will be. The more you know the less likely you are to be hit with surprises in all areas of your business.
Avoid thinking yourself to a standstill with just theory.
Remember “Action removes the doubt that theory cannot solve”.
Produce an action plan to carry out required tasks.
What will it cost to carry out your plan?
What sales will you have to generate to cover the costs?
Use your quarterly and monthly goals as a guide.
- Implementation……………..Action Steps.
Identify the sequence of specific actions or tasks that will carry out your strategy.
Break down your monthly plan by the week, by the day.
Add specific action steps to your daily routine.
- Assessment…………………….How am I Doing
Review on a regular basis, review often.
Check out industry economic indicators quarterly.
Your goals should be S.M.A.R.T. goals.
- Specific Measurable Attainable Relevant Time Bound
Having goals goes along way as a visual aid of reference. It will keep you on track, free from daily distractions or from forming bad habits. Starting business day spa disciplines in place is your advantage over the rest out there. The majority of entrepreneurs just don’t plan, they wing it.
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Starting Business Day Spa - Looking Good Pays
Marketing: This is your vehicle for promoting your new spa business. Consistency is extremely important here. You must show in your marketing materials what the customer sees when they enter your spa. Photos are of prime importance as well. This is the visual part of convincing customers why your spa is …..theee …..spa. Marketing requires the assistance of professionals. Hire professional photographers, writers, web designers.
Photos: Good photos take time and planning to shoot. You must setup shots with lighting to make things look good. These photos represent you….your spa business. Its kind of like make believe…..Make them believe …your potential clients…your spa is the spa for them, their family, their friends.
Web Design: Again this is an area where hiring a professional will pay you back big time. Provide continuity here. All your promo material….business cards, brochures, letterheads etc. should be of the same color combination. The web design itself should have lots of white space to avoid that cluttered look. Provide a font size that is easy to read as well as font type….Arial 12pt. for example. Also provide a printable version of any material on your site for your clients. People don’t read off the screen. They read the print outs instead. Make sure your potential customer knows where to find you. Direct your potential customer in how they can find you…Hours of operation….Appointments by phone or on the net etc. Make it really …really easy for people. For the most part people scan the net for info. Make your web site pages easy to scan to the human eye.
Logo: Your logo should stand out as a definition of who you are. Remember simply looking at Coca Cola or Pepsi ads. You can immediately identify who they are. If possible don’t skimp on the cost of a good logo. Also include on your logo a slogan.
Presentation: You will attract the type of establishment you portray yourself to be. Luxury spas will attract luxury customers. Mediocre day spas will attract…..well……
Everyone starts with the same tools or rules to play by. Every one has to have a license to operate a business, Insurance, Equipment, Staff…in most cases…, facilities etc. The difference is how you will use these tools to your advantage over the other person. Will you work longer, take more risks, offer the client more services etc. Sometimes it’s not how deep your pockets are but what are you willing to do….to go that extra mile as they say. Starting business day spa ideas in motion is what it’s about.
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Starting Business Day Spa - Creative Takers
The approach is creative, yet structured. Most people start with lots of steam then stop just short of the finish line. It takes sticking with it….to the end….no matter what. Do you have that determination within you? Sometimes one doesn’t know until they start….backward I know…but that’s the way the cards fall as they say. Staying focused on your target is what keeps you going - it gets you up in the morning. Starting business day spa lists.
Believe: If you don’t believe….who will. It’s your baby and yours alone……virtually. Although there are lots of spa start ups out there, you are the only one putting your stamp of how you are going to accomplish it.
Opinions: The world is full of people with opinions. All of their opinions are correct if they were starting up a spa business. People will always give you their point of view not yours. Always consider the authorship of someone.
Experience: Although experience in the spa industry is an asset, the more important experience to have will be in business. All business follows a set of criteria regardless of what it is you are doing or building.
Try it out. Do some hands on research on the industry. Pamper yourself on some spas. Note what they do, charge, provide, staff size, equipment that they cater to what they charge.
Make it a Game: A business plan is really a game plan. You’ve heard that term before. Well make it a game if that’s what you need to do. Make up charts or what ever if that works for you. Track clients…expenditures….that new light fixture you want. Count the days needed to afford it.
Utilize your team members for their strengths. A good team for any business…whether on staff or contracted…should have the following personalities.
- Conceptual thinkers provide ideas……………………….. They are visionary
- Social Thinkers are communicators………………………They get the word out
- Control thinkers make things happen…………………….They are action oriented
- Structural Thinkers are orderly……………………………. They create the profits
Starting business day spa events into action also calls for a certain amount of personal assessment. Do you have the personality creative or otherwise to pull it off? Entrepreneurs are gamblers….. that includes you. The rewards are there for the creative taker.
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